Honesty is key

Alfa Bank in Russia has two really cool logos that they bring to life in an absolutely brilliant way in their commercials! 
The first one is honestly pays - "office" (below) is one commercial out of a series commercial that demonstrate this (with English subs)

The second slogan the bank uses is we speak the language of our clients and is demonstrated in this commercial which is also part of a series (sorry - haven't found one such commercial with subs but the gist is clear without words)