This pic is part of an exhibition made up by different PR and marketing consultants. Each poster in the exhibition portrays "favorite worst feedback from clients".
After working in PR for a few years both during my army service in the Israeli Defense Forces spokesperson unite, as head of the Russian Desk, and in my role as PR consultant at TOP communications I can promise you that in spite of the fact that some of the posters seem far fetched they are spot on. My personal favorites are: everyone knows girls under 25 don't wear skirts, can you make the pig sexier and can you turn it around in photoshop so that we can see more front
But misunderstandings, stress and frustration is not the case with all clients (from my experience I can say that it wasn't the case with most) and many times clients allow you to go absolutely crazy (usually with commercial products) and even make a statement (in the case of NGO's and such).
Some such crazy commercials are the well known old spice campaign, the commercial series alfa bank and this wonderful smartwater commercial:
While thinking of making a statements in commercials usually we think of abused women or children as well as dealing with sickness. In the case of this commercial, fighting anorexia, the bottom line is so harsh because of the truthfulness of the massage.
Note - at times a commercial product can also have a strong social statements. A great example of one such combination can be seen in the new Gatorade commercial.
Last but not least I want to share with you an amazing commercial by Black Moon dealing with prostitution (it's on Vimeo so I can post it). In regard to this commercial I want leave you with a though - if there were women in the commercial would you be so shocked?
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