This pic is part of an exhibition made up by different PR and marketing consultants. Each poster in the exhibition portrays "favorite worst feedback from clients". After working in PR for a few years both during my army service in the Israeli Defense Forces spokesperson unite, as head of the Russian Desk, and in my role as PR consultant at TOP communications I can promise you that in spite of the fact that some of the posters seem far fetched they are spot on. My personal favorites are: everyone knows girls under 25 don't wear skirts, can you make the pig sexier and can you turn it around in photoshop so that we can see more front But misunderstandings, stress and frustration is not the case with all clients (from my experience I can say that it wasn't the case with most) and many times clients allow you to go absolutely crazy (usually with commercial products) and even make a statement (in the case of NGO's and such). Some such crazy commercials are the well known old spice campaign, the commercial series alfa bank and this wonderful smartwater commercial: While thinking of making a statements in commercials usually we think of abused women or children as well as dealing with sickness. In the case of this commercial, fighting anorexia, the bottom line is so harsh because of the truthfulness of the massage. Note - at times a commercial product can also have a strong social statements. A great example of one such combination can be seen in the new Gatorade commercial. Last but not least I want to share with you an amazing commercial by Black Moon dealing with prostitution (it's on Vimeo so I can post it). In regard to this commercial I want leave you with a though - if there were women in the commercial would you be so shocked?
0 Comments
Alfa Bank in Russia has two really cool logos that they bring to life in an absolutely brilliant way in their commercials! The first one is honestly pays - "office" (below) is one commercial out of a series commercial that demonstrate this (with English subs) The second slogan the bank uses is we speak the language of our clients and is demonstrated in this commercial which is also part of a series (sorry - haven't found one such commercial with subs but the gist is clear without words) One of the largest perks at my job is the fact I get to learn something new everyday. Many time I come across concepts and ideas that blow my mind. They don't always have to do with my job or my educational background but they can most defiantly be classified under the idea of "you learn something new everyday". Some such things can even make me question my chose career path...
Though many of my family members work in the field of medicine I personally get so squeamish around blood that it never even crossed my mind to deal with anything to do with the human body until today. Today I have discovered the amazing idea of encoding data in DNA. What does thins mean? DNA contains genetic instructions written in a simple but powerful code made up of four chemicals bases. Now, Harvard researches have managed to find a way to store data on them and have even created a version of Moby Dick in DNA. Why use DNA to store digital data? Because it saves an ineradicable amount of storage space. Learn more about this from Sri Kosuri's talk on - Encoding Stories and Big Data in DNA. In my attempt to find cool things from my past to post on my bran-new blog I have found this cool video Part of my amazing job at PresenTense is getting to know different social ventures world wide alongside with different communities and as a direct result of that some really interesting people.
One such community that is also a social venture that brings together very interesting people is Limmud FSU. "Limmud FSU brings together and empowers young Jewish adults who are revitalizing Jewish communities and culture in the countries of the Former Soviet Union, as well as in countries with Russian speakers around the world." If you wanna read more about my insights of the Limmud FSU in Saint Petersburg, Russia feel free to check our my blog post on the PresenTense blog (alongside great posts by other members of the awesome people that make up PresenTense) So after buying my own name I have to have decided it's time to use it to blog
What's my plan for this blog? The five year plan is to be the new Huffington Post but for now as I hope to share my inspirations and thoughts with how ever is up for reading an all-over-the-place blog by a very not all-over-the-place person |
AuthorMe :) Archives
August 2021
Categories |